Eau Minerale des Abatilles - 1926

A vintage advertisement depicts an angel-like figure holding a bottle of Abatilles mineral water, with wings spread and a halo of light behind. Below... more

by Leonetto Cappiello

Title

Eau Minerale des Abatilles - 1926

Artist

Leonetto Cappiello

Medium

Mixed Media

Description

A vintage advertisement depicts an angel-like figure holding a bottle of Abatilles mineral water, with wings spread and a halo of light behind. Below the figure, bold text promotes the purity of this table water from Arcachon.

Digitally enhanced Public Domain Artwork of '' Eau Minérale des Abatilles (1926) '', created by Leonetto Cappiello, an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.

The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi.

Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

He was born in Livorno in Tuscany. He would die in Cannes in France. Cappiello had no formal training in art. The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence. Some of his paintings are on display in the Museo Civico Giovanni Fattori in Livorno.

Uploaded

March 29th, 2024